Commercial automotive advertising: semiotic study

Hidden Language of Advertising: A Semiotic Approach

This article takes semiotic as a practical approach toward the study of advertising. An attempt has been made in this research to investigate the ideology or hidden languages in two 'OMEGA' watch ads which selected from time magazine issued 2002. Advertisers believe that a very crucial way to a successful advertisement is the use of photographic style. It may play a major role in catching the a...

comparative commercial advertising

nowadays, advertising companies and firms try to establish a trade name which is superior to similar ones. in order to overcome their competitors in advertising campaigns, the firms have adopted new approaches. they use the best and newest marketing and commercial advertising methods to attract potential customers and consumers. some advertisers use their competitors' trademarks, trade name, et...

A Theory of Broadcast Media Concentration and Commercial Advertising

The Words behind Images: A Critical Social Semiotic Approach toward Analyzing Advertising

This study was an attempt to investigate the application of Fairclough's (2003) Critical Discourse Analysis (CDA) approach and Social Semiotic Approach (SSA) proposed by Kress and van Leeuwen (2006) in analyzing ads discourse i.e. an approach that combines textual analysis with semiotic analysis in studying advertising. This combined approach was checked in two sample ads extracted from 'Time' ...

Semiotic modelling of biological processes: semiotic systems

General abstract: Here we introduce biosemiotics as a field of research that develops models of life processes focusing on their informational aspects. Peirce’s general concept of semiosis can be used to analyze such processes, and provide a powerful basis for understanding the emergence of meaning in living systems, by contributing to the construction of a theory of biological information. Pei...